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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

Book Title: A Technique for producing ideas. Not to you, of course, because I know that you personally have no particular anxiety about your ability to produce great ideas on demand. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter. It is too much of an exaggeration to call this classic a book. I thought, “can I really learn something useful from a book only 47 pages. It has been a while since I've had the pleasure. I have heard the name Jonah Lehrer 5 times the past two weeks in disparate settings. I'm quite busy recently but I'd really like to share with you this tiny book made of golden advices. This encounter led to Young creating a little book called A Technique for Producing Ideas. In fact, I've learnt from this book that really, ideas are produced from experiences, knowledge and a tenacious determination to come up with something cool. I am not going to lie, I was drawn to this book purely because of its size! Luckily, as time to take my Day 10 rolled around, Helen and Clare placed a copy of James Webb Young's seminal text A Technique for Producing Ideas on my desk. I picked up James Webb Young's classic - A Technique for Producing Ideas - yesterday. So, they came to the successful James Young for ideas on how to get ideas. This classic book lays out, as you might expect, a technique for producing ideas. It would be closer to truth to call it a booklet. A Technique for Producing Ideas. [] His book, A Technique for Producing Ideas, is still available today. An tiny, yet interesting book, originally written in 1960 and directed at advertising students. Turns out this guy's a thought leader in the science of creativity.